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If the promotional product giveaway at the tradeshow is efficient and aligning with the company’s branding and goals, it will help the company to acquire leads, increase sales and raise awareness. Many companies have quickly realized the importance of promotional giveaways to set themselves apart, and give people a reason to stop by. Because so many other companies are doing the same thing at these tradeshows with the promotional product giveaways, it is especially important for companies to pay close attention to what they are handing out at these events. The second part of the PPAI study focused on comparing promotional products to mainstream media and evaluating their reach, consumer recall, and reaction to each. The company’s knowledge, expertise and industry contacts makes for a highly effective event management service offering the advantage that is truly testament to their name. At the first of the event, Mr. Najibullah Amiri ABA Executive Director delivered speech in inaugur...